We hear from various sources that the FTC may be preparing a challenge to Google’s acquisition of AdMob. Like many in the industry, we believe this would be a serious mistake. There are much better places for the agency to focus its attention.
As an independent development shop with apps on several platforms, we’ve been tapped by the FTC to provide expert witness testimony on the matter. We’ve spent several weeks giving testimony, helping the FTC understand mobile technology and the mobile advertising space as a whole. It is apparent to us from these discussions that the FTC is not in a good position to understand - let alone regulate - the mobile ad market.
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